In 2009 The University of Hong Kong (HKU) wrote mission and vision statements, and strategic plans highlighting Knowledge Exchange (KE). The HKU Scholars Hub, the institutional repository of HKU, was chosen to be the chief vehicle to forge the necessary culture for KE within HKU and engage staff in delivering the desired outcomes of KE. Development work to create this vehicle serendipitously created other desired outcomes. Chief amongst these is a collective knowledge system, created from the interaction between machine and data, author and institution, and, local authority and remote indexing. The result is a bootstrapped “intelligence”, greater than the sum of its parts.