From the teenager browsing the web in an Internet cafe in Istanbul, to the student in New York seeking inspiration for a dissertation, the Google Art Project aspires to connect more people to art. Initially developed by a group of Google employees as a side project, the project aims to make art more accessible to the masses through state of the art technology, and to remove physical barriers between the individual and the artwork. Far from preventing people from visiting the museums in person, this unrivalled access to art will encourage the Internet generation to interact with art in new ways and ultimately inspire them to visit the ‘real thing’. Starting with 17 museums, the Google Art Project aspires in the near future to create a variety of digital spaces where the new generation art lovers and art institutions will be brought together seamlessly.