The publishing industry went through more structural changes in the past ten years than in the whole second half of XX century. In magazine publishing in particular, since the emergence of the first sites to complement the print edition in the 1990s to the release of iPad in 2010, these media have enjoyed numerous opportunities provided by new technologies, which, in turn, demanded the reinvention of editorial and business models. This article seeks to bring together some of the opportunities that digital magazines should embrace (or try) to be sustainable in the future and get the readers’ attention and loyalty.