This paper will discuss and describe an operational example of a business model where scholarly publication (Sydney University Press) functions within an eScholarship framework that also integrates digital collections, open access repositories and eResearch data services. The paper will argue that such services are complementary, and that such a level of integration benefits the development of a sustainable publishing operation. The paper describes the business model as a dynamic hybrid. The kinds of values considered include tangible and intangible benefits as well as commercial income. The paper illustrates the flexible operational model with four brief cases studies enabled by integrating repository, digital library, and data services with an innovative publishing service.