Many of the ideas expressed in this paper are not new. I described the original version of the model that forms the basis of the Deconstructed Journal (DJ)1 at a meeting held at the Royal Society in 19932. That simple model seemed so obviously a candidate for a new net-based academic publishing model that I expected it to be proposed any moment in the academic literature of library and information science. However, although a great deal has been written over the past four years about the electronic journal, both on the net and in paper form, and often it seemed the author must stumble into my proposed new model if only by accident, I have not seen a model proposed for academic publishing on the net that is quite like the Deconstructed Journal.