The transition from traditional, paper-based publishing to electronic publishing presents many challenges for publishers and their constituents. Among the most significant are those that concern linking to articles that are available online and citing of articles that are now published online prior to (or even in lieu of) the final pagination and binding of paper issues. The solutions to these problems will have a great impact on the usability of the scholarly electronic corpus for the research community. In particular, the solutions must be easy to use, persistent, and scalable. Here we examine some pragmatic solutions (in use now) that satisfy these criteria and contrast them with other proposed solutions. The examples are drawn mainly from the experiences of the American Physical Society, but the lessons gleaned will have wide applicability.