TY - CONF T1 - “Intelligent newspaper” with “MyCover” T2 - Building Digital Bridges: Linking Cultures, Commerce and Science: Proceedings of the 8th ICCC/IFIP International Conference on Electronic Publishing Y1 - 2004 A1 - Guillem, Carlos AB -

In this presentation are explained, the reasons (increase the users subscribed to a newspaper), the definition of the road to be followed (personalisation of content), the means to achieve this with a print newspaper (use of PDFs on the Web), the technical processes involved (documentary, relational and PDF repository data bases), and the important marketing data obtained along the lines of “marketing-driven journalism”.

JA - Building Digital Bridges: Linking Cultures, Commerce and Science: Proceedings of the 8th ICCC/IFIP International Conference on Electronic Publishing T3 - ELPUB PB - Universidade de Brasília CY - Brasília - DF, Brazil J1 - ELPUB2004 ID - oai:elpub.id:145elpub2004 ER -