TY - CONF T1 - Text vs visual metaphor in mobile interfaces for novice user interaction T2 - Social Shaping of Digital Publishing: Exploring the interplay between Culture and Technology, 16th International Conference on Electronic Publishing Y1 - 2012 A1 - Gatsou, Chrysoula A1 - Anastasios Politis A1 - Dimitrios Zevgolis AB -

This paper explores the effectiveness, efficiency and ease of use of two alternative interface interactions in a mobile tablet application. More specifically, the study employs a navigation task which novice users were required to complete by means of two types of main menu button, one utilizing text and the other utilizing a visual metaphor. Furthermore, little evidence exists on the effect of the use of metaphor on users of various ages and levels of computer experience. Our results show that young users prefer buttons that display a visual metaphor in the form of an icon, in contrast to older participants, who preferred the button that employed text. They also show that the users’ performance is dependent upon age.

JA - Social Shaping of Digital Publishing: Exploring the interplay between Culture and Technology, 16th International Conference on Electronic Publishing T3 - ELPUB CY - Guimaraes, Portugal J1 - ELPUB2012 ID - oai:elpub.id:103_elpub2012 SN - 978-1-61499-065-9 ER -