%0 Conference Paper %B Building Digital Bridges: Linking Cultures, Commerce and Science: Proceedings of the 8th ICCC/IFIP International Conference on Electronic Publishing %D 2004 %T “Intelligent newspaper” with “MyCover” %A Guillem, Carlos %X

In this presentation are explained, the reasons (increase the users subscribed to a newspaper), the definition of the road to be followed (personalisation of content), the means to achieve this with a print newspaper (use of PDFs on the Web), the technical processes involved (documentary, relational and PDF repository data bases), and the important marketing data obtained along the lines of “marketing-driven journalism”.

%B Building Digital Bridges: Linking Cultures, Commerce and Science: Proceedings of the 8th ICCC/IFIP International Conference on Electronic Publishing %S ELPUB %I Universidade de Brasília %C Brasília - DF, Brazil %8 06/2004 %G eng %9 full paper %] urn:nbn:se:145elpub2004 %! ELPUB2004