At the beginning is the author, a brilliant individual or group of people who produce, experiment, innovate. Once the work is there, what happens next? The relation between the creator and the created thing is quite obvious. In spite of that, experience shows that the created thing has often an independent life and may be associated, grouped and distributed with other related forms of contents and objects. Policies for such dissemination are usually market driven and follow the law of supply and demand and the innovative impulse of individuals and firms. After all, success may be the result of blunt necessity or mere fate. Experience also shows that governmental action can be applied usefully as a way of regulating, mediating, and balancing the effects of a purely market oriented approach. Policy measures may be direct and affect market mechanisms (in many countries, for instance, printed matters benefit from an advantageous fiscal regime). Sometimes, governmental action can be equally successful when it is indirect and public authorities can act strategically as major owners, providers and users of information.